Index

 

MITOMACCHINA

History, technology and future of car design

 

 

 

 

 

 

THE DESIGNER POINT OF VIEW

by Sergio Pininfarina

 


Mitomacchina: this is an appropriate title indeed. Whoever forged it has blended two specific terms of significant relevance, into a clear and effective word that anybody, experts and enthusiasts, can understand.
Today what the market requires all over the world is a right sythesis between beauty and functional quality, style and effectiveness.
This is the main goal for the designer.
To sum it up, I believe a designer is asked to:

  • give an object beauty and esthetic personality, an ideal which men have always aimed at;
  • make life quality standards better, producing useful objects;
  • become make of economical development, since the design of an object determines its commercial success.


Having said so, a good design-style has also a cultural function: it helps making us aware of the mistakes made right in the more industrialized nations, where cultural and ecological values have been sacrified to development.
Reading these experiences in a different light, can lead least developed countries to modernize their societies, within a more sustainable kind of development.

 

 

 

 

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